As highlighted by Towards Packaging research, the global point of purchase packaging market valued at a substantial level in 2025 is expected to rise significantly and reach a much higher valuation by 2034, reflecting steady growth throughout the forecast period.
Ottawa, Dec. 08, 2025 (GLOBE NEWSWIRE) -- The global point of purchase packaging market generated notable revenue in 2025, and this amount is projected to increase considerably by 2034, according to research conducted by Towards Packaging, a sister firm of Precedence Research.
The significance of the point of purchase packaging market depends on its dual role as both a product container along with a powerful marketing tool which boosts sales. It boosts brand visibility as well as recognition in crowded retail spaces, influences user behavior now of purchase, and affects impulse buys.
What is Meant by Point of Purchase Packaging?
Point of purchase packaging is the kind of secondary packaging and displays utilized in retail stores to attract users and encourage impulse buys at the moment of decision. It involves items such as floor stands, counter displays, end caps, and even shelf talkers, strategically placed to grab attention and encourage products, usually with special provides or seasonal items. The main drivers for the point of purchase packaging market are technological advancements such as digital printing and even smart packaging, a strong need for sustainable and eco-friendly materials, and the demand for consumer engagement via visually appealing and customized designs.
What are the Latest Trends in the Point of Purchase Packaging Market?
Integration of Smart Technologies
It improves consumer engagement, enhances supply chain efficiency, and offers data-driven insights for brands. Technologies such as NFC tags, QR codes, and RFID enable interactive experiences, real-time tracking, as well as authentication, which propel customer satisfaction, brand transparency, and even overall operational effectiveness. Data collected from smart packaging offers valuable insights into consumer behavior together with product performance, that brands can use to make better business decisions.
What Potentiates the Growth of the Point of Purchase Packaging Market?
Increasing Importance of Brand Differentiation
In a marketplace saturated with general products, different point of purchase packaging (through vibrant colors, unique shapes, and eye-catching graphics) assists a product stand out physically and visually from competitors. This initial visual impact is vital, as consumers usually make buying decisions within few seconds of seeing a product. High-quality, innovative packaging can now signal a premium product, justify a greater price point and build immediate trust with the user, even for a new brand. Consistent branding over all packaging formats reinforces brand identity, creating consumers more likely to consider a familiar and trusted brand.
Source: Yahoo Finance
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